Title: The AirAsia Story
Author: Sen Ze and Jayne Ng
Publisher: Ufuk Press
When the sudden flutter of wings to the sky on 2002, AirAsia has become one of cost-effective airlines company that was successful in Asia at this time.
This book is to track the important history of AirAsia, originally from a small player with only two planes, and bear the debt of 40 million RM since the first day of operation, up to success trendsetter as low cost airlines in the air Asia. Airlines now carry millions of passengers and millions of net benefit Ringgit Malaysia per year. This happened after tragedy of 9 / 11, which thus becomes "Blessing" for AirAsia, although at the same time AirAsia must face competition from a strict airlines air other cost-effective, and leadership the CEO is less about the flight industry. This book thoroughly criticize challenges, obstacles and how AirAsia solved, so you will be able to understand how extraordinary achievements that have been achieved. Prepare to amazed on stamina, courage, and imagination of the founders to face the rough and cruel environment in surrounding areas. Obtaining the results, the AirAsia a discussion of those airlines sparing costs across Asia in just a few years.
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